When you think of the cut, you probably think of the shape of the diamond. You are partially correct. While cut does refer to shape, it also refers to the proportions of how the diamond is actually cut.

Diamonds are cut into many different shapes, reflecting not only popular taste but the proportions and quality of the rough diamond. The most popular shapes include Round, Oval, Square, Princess, Emerald, Baquette, and Marquise cuts. Many specialty shapes are also available.

A diamond's overall proportions, as well as the size and placement of its many reflective surfaces or facets, also play a large part in "cut." The consistency and balance of these can greatly affect how the stone captures light and reflects it back to the eye.


A diamond's clarity is measured by the existence, or absence, of visible flaws. Tiny surface blemishes or internal inclusions - even those seen only under magnification with a jeweler's loupe - can alter the brilliance of the diamond and, effect its value. Clarity levels begin with Flawless (F & IF) and move down to Very Very Slight (VVS1 & 2), Very Slight (VS1 & 2), Slightly Included (SI1 & 2), and Included (I1, 2 & 3).


With the exception of some fancy colored diamonds, the most valuable diamonds are those with the least color. The color scale for transparent diamonds runs from D-F (colorless), G-J (near colorless), K-L (faint yellow), to Z (light yellow). Completely colorless diamonds are rare.

When diamonds are formed with traces of other minerals, rare and beautiful colors can result. These "fancy" colors range from blue to brilliant yellow to red, brown, pale green, pink, and violet. Because of their rarity, colored diamonds are highly desirable and may be quite valuable.

Carat Weight

The size of a diamond is measured, not by its dimensions, but by weight. One carat, the traditional unit of measure for diamonds, is equal to approximately 0.2 grams. You may also hear the weight of a diamond referred to in points. A point is equal to 1/100 of a carat; therefore, a 75-point diamond equals 0.75 carat. Diamonds of equal weight may appear slightly different in size, depending on their depth and proportions. Because they are quite rare, larger diamonds of gem quality are much more valuable.


Our repairs are done right, GUARANTEED! When we repair your jewelry, you can’t tell where it was repaired. We use solid gold for our repairs, not just solder, so your jewelry will hold up to everyday use.

We Buy:

Do you have broken jewelry that you don’t want repaired?

We buy, sell or trade Diamonds, Gold, Platinum, Rolex and Omega. We pay the highest prices for your unwanted jewelry. We buy all types of jewelry, even broke pieces. If you have broken jewelry we can also fix it or make a custom piece using your broken jewelry.

  • · Loose Diamonds
  • · Diamond Rings
  • · Gold - All Karats
  • · Silver
  • · Platinum
  • · Rings
  • · Gold/Silver Coins
  • · Watches - Rolex and Omega
  • · Earrings
  • · Bracelets
  • · Necklaces
  • · Estate Jewelry
  • · Antique Jewelry
  • · Dental Gold (must be separated)
  • · Bent or Broken jewelry ·


We have someone onsite at all times that can appraise your jewelry!

With your appraisal, we give you two certified copies, one for you and one for your insurance company. With every appraisal you get a photographed copy of your jewelry with gemstone identification, metal identification and replacement value. We charge $50.00 for the first piece and discount any extra pieces you would like to add on. If you have an estate that needs valued, please contact us for a bulk price.


“We can engrave Anything on almost Everything”

Between the CNC engraving machine and our state of the art laser engraver, we can engrave on almost all materials. We do everything from custom jewelry engraving, plaques and trophies, to gun engraving.


We know how important choosing the right engagement ring is, and also how confusing and stressful it can be. We are here to exceed your expectations and provide you with a superior guest experience. We have an unparalleled range of designs and styles to choose from including over 400 different styles that we have in stock. Our Goldsmith can also custom make a ring from your own design. We have many options that we can tailor to any budget. We want to be your Bridal Jewelry consultant and take care of all of your wedding jewelry needs.


Having our own in-house Goldsmith allows you to have choices in your jewelry purchases. You will enjoy infinite choices, limitless options, and countless possibilities.

About / Contact

We at Downtown Goldsmith and Engraving have been in business for over a decade. All repairs are done in house by our expert goldsmith that has been in the business for 25 years. While Nick gives your expert repairs and custom designs that you can not find anywhere else, Jessie takes on engraving projects that no one else can accomplish. We offer the best personalized customer service and fine craftsmanship that keeps our customers coming back year after year.

Our Goldsmith, Nick Czerok, has been repairing and custom designing jewelry for 24 years. He specializes in a variety of jewelry services from expert repairs to custom designs. Nicks personalized customer service and expert craftsmanship has made us the award winning jewelry shop that you have come to know and trust. Nick has built this business on trust and integrity, which keeps us growing bigger and bigger every year.

We have been voted “Best in the West” from the Daytona Beach News Journal for the last three years, and have built our company on trust and integrity and that is why we keep growing every year.